| LUNA NEWS
Frost & Sullivan Recognizes Luna Technologies
2004 Emerging Company of the Year in the Communications Test & Measurement
Industry
02/23/2004

Palo Alto, Calif. - February 23, 2004 - Frost & Sullivan today
announces Luna Technologies as the recipient of the 2004 Communications
Test & Measurement Emerging Company of the Year Award, commending
Luna's ability to register growth in the fiber
optic component test market - a market segment that declined during
the past year.
Frost & Sullivan presents the Emerging Company of the Year Award
to a company that demonstrates excellence in market share growth, new
market penetration, and technological innovation and leadership within
a particular market space. Luna's focused sales and marketing strategies
combined with its innovative product offerings have enabled the company
to grow financially and geographically.
"Luna Technologies is a standing example of how young companies
in the communications test space can emerge as significant participants
in a particular market segment by positioning themselves according
to market demand," says Frost & Sullivan research analyst
Ganapathi Subramanian. "The high performance of Luna's product,
which also enables the reduction in the cost and development time of
the end user's product have acted in Luna's favor."
Products such as the Optical Vector Analyzer (OVA) and the Optical
Frequency Domain Reflectometry (OFDR) have revolutionized the industry
by setting new standards of operation and have largely contributed
to Luna's growth. Frost & Sullivan named Luna's OVA as the Optical
Test Product of the Year for 2003 for being the industry's first, completely
integrated solution for all-parameter characterization of fiber-optic
components. The cost efficiency and ease of use of Luna's products
act as strong distinguishing and purchasing factors at a time when
most end users are trying to cut down on their capital expenditures
and postpone their buying decisions.
Distribution strategy is yet another factor that has positively impacted
Luna's growth. Due to product success in the North American region,
Luna has recently expanded its distribution to Europe and the Asia
Pacific.
The company has demonstrated exceptional ability to penetrate new
arenas and expand its customer base. For instance, its expansion into
the manufacturing application segment of the Dense Wave Division Multiplexing
(DWDM) test market has helped in generating higher revenue.
These factors, along with innovative marketing strategies and superior
customer service and support, have fortified Luna's position as a global
leader in the market.
Frost & Sullivan has also found that Luna's well-maintained existing
customer base demonstrates the high levels of customer satisfaction
and loyalty.
Luna Technologies will also be honored at Frost & Sullivan's 2004
Excellence in Industrial Technology Awards Banquet, May 19th, in Miami,
Fla.
About Luna Technologies:
Headquartered in Blacksburg, Virginia, Luna
Technologies designs, develops and manufactures fiber optic component
analysis equipment that incorporates an
innovative and unique technique for optical
characterization. The company's Optical Vector Analyzer (OVA) technology
represents a major breakthrough for real-time
optical component testing. Luna Technologies
is a spin-off of Luna Innovations Incorporated, a fast-growing developer
of emerging fiber optic sensing, fiber optic components and advanced
materials technologies. For additional information on Luna's portfolio
of products and services, visit www.lunatechnologies.com.
About Frost & Sullivan:
Founded in 1961, Frost & Sullivan is recognized as a global leader
in growth consulting. Frost & Sullivan Awards are presented to
companies that demonstrate excellence in their industry, commending
the diligence, commitment, and innovative business strategies required
to advance in the global marketplace. Frost & Sullivan rigorously
analyzes specific criteria to determine award recipients in a vast
variety of market industries and landscapes. For further information,
visit www.frost.com.
Press Contact(s):
Contact:
Jamie Frizzell
210.247.2496
jfrizzell@frost.com
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